Skills for an AI world

What you know can be copied in seconds. How you think can't.

The future won't reward who knows the most. It will reward who can unlearn, relearn and adapt the fastest.

Learn how, one 45-minute course at a time.

Try Lesson 1 free
45 minutes a courseNo jargonBuilt on design thinking
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”
Attributed to Alvin Toffler
Introductory offer

Start this month

Open to the first 10 members only

"Can I try it on my own first?"

Mini courses

₹499 per course

  • Live now: Scope Your Book in 45 Minutes
  • 1 December: Solving Complex Problems
  • 5 short lessons and worksheets each
  • Lesson 1 free, no sign-up
Start lesson 1 free
Recommended

"I need the tools, a rhythm and people around me."

Writer's Studio

₹999 a month, or ₹7,999 a year

  • Every mini course, one new skill a month
  • Resource library: canvases, worksheets, templates
  • Monthly live group Q&A
  • Members-only WhatsApp community
  • 10% off 1:1 coaching
Most support

"I keep starting. How do I get to the last page?"

Full Book Coaching

₹20,000 12 weeks

  • Your reader, promise and chapter plan
  • Six fortnightly 1:1 sessions
  • Feedback on your chapters as you write
  • 12 months of Writer's Studio

Sound familiar?

Why most books never get written

Where does your book stall?

Is it a book, or a blog post?

Can you name one person who needs it?

Would they pay to solve this problem?

Does it take more than one sitting to explain?

Ways to work with me

Learn on your own, or get 1:1 book coaching

Self-paced

Scope Your Book in 45 Minutes

"Where do I even begin?"

Five short lessons and the Book Idea Canvas. Lesson 1 is free.

Start free₹499
1:1 coaching

Book coaching

"Who will tell me if this is any good?"

A Book Blueprint to scope it. A Writing Partner to finish it.

See services
Teams and professionals

Workshops and LinkedIn coaching

"Can my team think like this too?"

Design thinking workshops for groups. LinkedIn coaching for professionals.

The method

Five questions every book has to answer

01 · EMPATHISE

Who is it for?

A reader you could message today

02 · DEFINE

What hurts?

A filter for every idea

03 · IDEATE

What could go in?

More ideas than you need

04 · PROTOTYPE

What's the journey?

Your book on one page

05 · TEST

Does it land?

Proof before you write

Hi, I'm Neetu

I bring design thinking to non-fiction writing, and I'm using the same method on my own book, UNLEARN.

More about me
The Idea Architect

A free newsletter. One question for your book, every issue.

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Introductory offer · first 10 members

What would it feel like to finally start?

Book a free 20-minute call. We'll talk about your idea and see which option fits. No pressure.

Or try lesson 1 free
Do I need a finished draft?

No. Most people start with an idea and a pile of notes. That's the best time to scope a book.

I'm not a "writer". Is this for me?

If you have expertise and something to say, yes. The method gives you structure, so you don't rely on mood.

What happens on the free call?

You tell me about your book. I ask a few questions. You leave knowing your next step, whether or not we work together.

How long does the introductory price last?

It's open to the first 10 members. After that, standard pricing applies.

Do you help with publishing, ISBN or covers?

No. This is about the writing. Publishing decisions come once the book exists.

Do you work with people outside Mumbai?

Yes. Every session is online.